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, by Matt Cooper
Download PDF , by Matt Cooper
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Product details
File Size: 1302 KB
Print Length: 368 pages
Publisher: Penguin (September 27, 2018)
Publication Date: September 27, 2018
Sold by: PEN UK
Language: English
ASIN: B07C67S642
Text-to-Speech:
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Amazon Best Sellers Rank:
#891,458 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I bought this book because I was intrigued by O'Leary's outspoken controversial style, combined with Ryanair's success under his leadership. The first 60 pages jump around with no particular pattern, then around page 60 it settles into a more traditional chronological narrative which is much easier to follow. The focus is almost entirely on O'Leary's obsession with low costs, at the expense of everything else. It's probably accurate, but the one-dimensional characterization gets a little tiresome.O'Leary famously admired Herb Kelleher of Southwest Airlines, but there's almost no coverage of why O'Leary dismissed Southwest's emphasis on fun and customer satisfaction to focus solely on cost, and whether this was deliberate or accidental.If the author knows anything about aircraft or the airline business, it's not apparent here: this book is really all about personalities and little else.Finally, it's clearly written for the Irish market: there are many references to Irish politics and the terminology will be lost on many non-Irish readers.It may be worth reading for a glimpse into a highly visible larger-than-life personality, but don't expect to learn much about running a successful airline.
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